Management & Marketing Skills

Definition, Need and Scope, Introduction to Management Science, Theory & Practice, Environment of Management, Managers & Entrepreneurs, Managerial Roles & Skills, Manager's Social & Ethical Responsibilities.

Planning – Concept, Nature, Importance, Steps, Limitations, Management by

Cost of project, Means of finance, Estimates of sales and production, Cost of production, Working capital requirement and its funding, Profitability projections, Break Even Point(BEP), Projected cash flow statement, Projected balance sheet, Project profitability at market prices, Techniques of financial appraisal, Financial risk and over-all financial viability of the project through Internal Rate of Return (IRR)

Introduction to Marketing concept - Evolution of marketing & customer orientation, Marketing Environment and Evaluation of Market opportunities, Market research & Marketing Information Systems, Demand forecasting, Market potential analysis, Product Life cycle, New Product development process.

Promotion decisions, Integrated Marketing communications concept, Communication tools, Contents of Marketing Plan, Developing Marketing Plan for variety of goods and services, Promotion decisions, Integrated Marketing communications concept, Communication tools, Personal selling & Sales management