BBA105

Business English

L-T-P3-0-0 Credits3 Session2024-25 TypeTheory
Appears in 1 semester

BBA · Sem 1 (Core)

Syllabus

5 units · 40 lecture hours
Unit1

Unit 1: Functional Grammar for Business English

7 hrs

Overview of Business English; Introduction to English as a global language; Introduction of four language skills (L-S-R-W) for effective managerial communication; Use and corrections of Nouns & Pronouns, Verbs & Tenses, Adjectives, Adverbs, Articles and Prepositions.

Unit2

Unit 2

10 hrs

Compositions Sentence Types (Simple, Compound, and Complex), Use and corrections of conjunction, Uses of Phrases and Clause; Transformations (Active-Passive, Direct-Indirect); Summary and paragraph writing; Passages comprehension.

Unit3

Unit 3: Paragraph Writing and Vocabulary Building

6 hrs

Mechanics of writing; Features and sub-skills linguistic and discoursal writings (cohesion, coherence, style, context and content); Fundamentals of academic writing, technical writing and content writing. Vocabulary building and concept of word formation – Prefixes, Suffixes, Synonyms, Antonyms, One Word Substitutions; Meaning of important words that are used in business.

Unit4

Unit 4: Conversational Skills

10 hrs

Basic English in Face-to-face interaction in formal and informal situations: Greetings, replying to greetings, introducing others, welcoming, bidding farewell; Basic conversations for effective interview: talking about oneself (strengths and weakness, likes and dislikes, future plans, describing one’s family etc.).

Unit5

Unit 5: Reading Skills

7 hrs
  • Introduction to Reading Strategies- Intensive Reading and extensive reading; Fundamentals of Critical Reading and Critical Thinking Skills.
  • Ssuggested Readings: 1. Effective Technical Communication (2020), M. Ashraf Rizvi. Tata Mc Grow Hill. 2. Lesikar RV & Pettit Jr. JD (2018), Basic Business Communication: Theory & Application, Tata Mc Grow Hill. 3. Pal R. (2020) Business Communication, Sultan Chand & Sons Publication. 4. Business Communication (2021). Bovee and Thill. Tata Mc Grow Hill.
Course Objectives3 points
  • To help students use English in a variety of business context
  • To develop effective communication skills
  • To equip students with requisite managerial communication skills

Official AKTU syllabus

This subject is on page 9 of the original AKTU PDF.

Official AKTU syllabus PDF ↗