BBA202

Principals of Economics

L-T-P3-0-0 Credits3 Session2024-25 TypeTheory
Appears in 1 semester

BBA · Sem 2 (Core)

Syllabus

5 units · 40 lecture hours
Unit1

Unit 1: Introduction to Economics and Managerial Economics

8 hrs

Definition, Nature and Scope of Economics, Limitation of Economics, Fundamental Problems of Economic System, Micro and Macro Economics, Role and relevance of Economics in Decision Making, Utility theories and analysis: Marginal Theory of utilities and Equi-Marginal theory of utility.

Unit2

Unit 2: Understanding Demand and Supply Analysis

8 hrs

Meaning, Types of Demand, Determinants of Demand, Demand Functions, Law of Demand, Demand Curve and Nature of Curves, Elasticity of Demand Indifference curves analysis, Consumer Equilibrium & Consumer Surplus, Price, Income and substitution effect, Law of Supply, Supply Curve, Elasticity of Supply

Unit3

Unit 3: Production Function

8 hrs

Meaning, Types, Analysis, Factors, Fixed and Variable Factors, Law of Variable Proportion, Law of Returns to a Scale, Concept of Cost, Cost Function, Short Run Cost, Long Run Cost, Explicit cost and Implicit Cost, Laws of production, Laws of increasing returns & Laws of constant returns. Equal product curves and Producer equilibrium.

Unit4

Unit 4: Markets Structure

8 hrs

Meaning and Classification of markets, Structures and their making features, Pricing under various markets, Profit Planning & Management, Types of Profit, factors determining profit in short & long term.

Unit5

Unit 5: International Trade

8 hrs

Balance of Payments, Concepts, Disequilibrium in BOP, Trade Barriers and Trade Strategy, Free Trade vs. Protection, Trade agreements, Measurement of Economic Development and Growth.

Course Objectives3 points
  • To provide students with an understanding of fundamental economic concepts and the relevance of these concepts in managerial decision-making. Additionally, the course will cover the analysis of demand and supply dynamics and an in-depth evaluation of production and cost functions.
  • To develop an understanding of market structures and pricing strategies in various market structures.
  • Developing an understanding of International Trade, Balance of Payments, Concepts, and Disequilibrium in BOP.

Suggested Readings

  1. Economics by Paul Samuelson and William Nordhaus, McGraw Hill
  2. Economics by Paul Krugman and Robin Wells (2020), Worth Publishers Inc., U.S.
  3. Microeconomics by Robert Pindyck and Daniel Rubinfeld, Pearson
  4. International Economics: Theory and Policy" by Paul R. Krugman, Maurice Obstfeld, and Marc Melitz, Pearson Education
  5. Managerial Economics and Strategy by Jeffrey M. Perloff and James A. Brander, Pearson
  6. Principles of Economics by N. Gregory Mankiw, CENGAGE Learning Custom Publishing
  7. Principles of Economics by Karl E. Case, Ray C. Fair, and Sharon E. Oster, Pearson
  8. Economics: Principles, Problems, & Policies" by Campbell R. McConnell, Stanley L. Brue, and Sean Masaki Flynn, McGraw Hill

Official AKTU syllabus

This subject is on page 13 of the original AKTU PDF.

Official AKTU syllabus PDF ↗