Unit1
Unit 1
8 hrsPresentation Skills. Meaning and objective of preparing & delivering a presentation in Business world, different steps for making an effective presentation, how to overcome challenges & fear in making impactful presentations.
Syllabus
5 units · 40 lecture hoursUnit2
Unit 2
8 hrsMeaning, definition and Scope of Content Writing, Types of Content Writing ,Content Writing Topics, Problems Faced in Content Writing, Different Content Writing Formats, Major skills for Writing Quality Content ,Strategies in producing High-quality Content ,Different Stages of Writing a Good Contents
Unit3
Unit 3
8 hrsContent Writing for E-commerce Sites ,Steps involved in Writing E-commerce Product Description, Types of Content Marketing for E-commerce, Effective ways to Share Content in Social Media, Employment Opportunities, Blogging skills
Unit4
Unit 4
6 hrsLetters Writing & E mail writing skills : Types of letters, importance of each types of letters, Application writing, how to write business e-mail, Business E mail format, business E mail greetings, how to start business E mail, how to close E mail.
Unit5
Unit 5
10 hrsInterview skills & Mock structured Interview: Selection Interview – Introduction, Interview-meaning, Interview structure, Types of Interview, Panel Interview, Preparation before interview, How to keep positive Body language, Dressing for an interview, Dos and Don’ts of an Interview, Standard interview questions, how to answer the questions which you do not know, & Practice through Mock Interviews.
Course Objectives
- To explain, prepare, and perform effective business presentations by identifying key components, overcoming fear, and applying structured presentation techniques.
- To describe, differentiate, and compose various forms of content writing by interpreting their scope, identifying challenges, and implementing strategies to produce high-quality content.
- To construct, formulate, and illustrate content for e-commerce platforms by selecting appropriate formats, applying content marketing strategies, and demonstrating social media integration and blogging skills.
- To define, compose, and validate professional letters and business emails by analyzing structure, purpose, and appropriate tone for different communication scenarios.
- To prepare, justify, and perform in selection interviews by practicing interview formats, applying body language techniques, and responding effectively through mock interview simulations.
Course Outcomes (COs)
After completion of the course student will be able to:
- CO1Understand the objectives, steps, and techniques to create and deliver effective business presentations while overcoming fear and communication barriers.K2, K3 (Understanding, Applying)
- CO2Identify various types and formats of content writing and apply structured strategies to develop high-quality content across topics.K1, K2, K3 (Remembering, Understanding, Applying)
- CO3Apply effective writing techniques for e-commerce product descriptions, content marketing, blogging, and social media, exploring employment opportunities in content creation.K2, K3, K4 (Understanding, Applying, Analyzing)
- CO4Compose professional letters and business emails using correct format, tone, and structure to suit various business communication contexts.K2, K3 (Understanding, Applying)
- CO5Demonstrate interview readiness through mock interviews by understanding types, structure, and etiquette including body language and handling unknown questions confidently.K2, K3, K4 (Understanding, Applying, Analyzing)
References
- Sharma. P. (2019). Soft Skills: Personality Development for Life Success. BPB publications.
- Chaturvedi, P, Business Communication, Pearson Publication
- Wallace and masters, Personal Development for Life and Work, Thomson Learning
- Barun K Mitra. Personality Development Oxford Publication
- Dale Carneige: The Leader in you
- Swami Prabhupada: The Science of Self Realization
- Lesikar and petit, Report writing for Business
- Herta A. Murphy, Effective Business Communication
Official AKTU syllabus
This subject is on page 13, 14 of the original AKTU PDF.