Design Thinking & Innovation

• To explain, differentiate, and relate the principles of design thinking with traditional problem-solving approaches, and describe the evolution of design thinking in the context of innovation and creativity.
• To identify, apply, and interpret tools and techniques for the Empathize and Define phases such as empathy maps, stakeholder maps, 5W+H, storytelling, and trend analysis.
• To formulate, select, and compare problem statements using ideation methods such as brainstorming, 2x2 matrix, NABC method, and 6-3-5 method.
• To construct, simulate, and validate prototypes through focused experiments, exploration maps, and MVPs for potential solutions.
• To conduct, analyze, and evaluate testing techniques like A/B testing and feedback capture grids, and prepare an implementation roadmap and scale-up plan.

After completion of the course student will be able to:

1. CO1Understand the fundamentals of design thinking, its comparison with traditional problem-solving, the history and concept of wicked problems, and the role of innovation and creativity in organizations and teams.K1, K2 (Remembering, Understanding)
2. CO2Apply methods and tools used in the Empathize and Define phases such as empathy mapping, stakeholder maps, peer observations, and critical item diagrams to frame problem statements.K3, K4 (Applying, Analyzing)
3. CO3Use ideation tools like brainstorming, 2x2 matrix, 6-3-5 method, and NABC framework to generate innovative ideas and finalize problem statements.K3, K4 (Applying, Analyzing)
4. CO4Develop prototypes using various methods such as focused experiments, exploration maps, and MVPs to visualize solutions.K3, K5 (Applying, Evaluating)
5. CO5Test prototypes using methods like A/B testing, feedback grids; create pitches, plan scaling strategies, and design an implementation roadmap.K4, K5, K6 (Analyzing, Evaluating, Creating)