UNIQUE SERIES AKTU Syllabus
BBA601

Business Policy and Strategy

L-T-P3-0-0 Credits3 Session2026-27 (W.E.F 2024-25) TypeTheory
Appears in 1 semester

BBA · Sem 6 (Core)

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Syllabus

5 units · 40 lecture hours
Unit1

Unit 1: Foundations of Business Policy and Strategy

7 hrs

Concept and evolution of business policy and strategic management; strategic intent (vision, mission, objectives, goals); levels of strategy; strategic decision-making; competitive advantage; strategic management process; role of leadership in strategy; corporate governance, ethics, and social responsibility.

Unit2

Unit 2: Strategic Analysis of Business Environment

9 hrs

Environmental scanning; PESTLE analysis; Porter’s Five Forces; competitor analysis; internal analysis of resources and capabilities; value chain analysis; SWOT analysis; benchmarking; strategic factors influencing business decisions; case studies.

Unit3

Unit 3: Strategy Formulation and Strategic Choices

8 hrs

Business-level strategies: cost leadership, differentiation, focus; corporate strategies: growth, diversification, integration, mergers and acquisitions; Blue Ocean Strategy; innovation and entrepreneurship in strategy.

Unit4

Unit 4: Strategy Implementation and Control

9 hrs

Strategy implementation process; organisational structure and culture; resource allocation; functional strategies integration; change management; Balanced Scorecard; KPI systems; strategic control and evaluation; risk management in strategy execution.

Unit5

Unit 5: Contemporary Issues in Strategy

7 hrs

Digital transformation in strategy; AI and analytics in decision-making; ESG and sustainability strategies; platform business models; global disruptions; crisis management; case studies.

Course Objectives5 points
  • Understand the nature, scope, and importance of business policy and strategic management.
  • Analyse internal and external business environments using strategic tools.
  • Formulate business, corporate, and functional strategies for competitive advantage.
  • Evaluate strategy implementation and control mechanisms.
  • Apply strategic thinking to real-world business problems and dynamic environments.
Course Outcomes (COs)5 outcomes

After completion of the course student will be able to:

  1. CO1Explain the concepts and fundamentals of business policy and strategy. (Understand)K2
  2. CO2Apply strategic analysis tools to study internal and external business environments. (Apply)K3
  3. CO3Apply strategy formulation frameworks to prepare business and corporate strategies for competitive advantage. (Apply)K3
  4. CO4Explain strategy implementation and control systems. (Understand)K2
  5. CO5Apply strategic thinking to contemporary business challenges. (Apply)K3

Suggested Readings (Latest Editions)

  1. Wheelen, T. L., Hunger, J. D. Strategic Management and Business Policy, Pearson
  2. Rothaermel, F. T. Strategic Management, McGraw-Hill
  3. Thompson, A. A. et al. Crafting and Executing Strategy, McGraw-Hill
  4. Johnson, G., Scholes, K., Whittington, R. Exploring Strategy, Pearson
  5. Porter, M. E. Competitive Advantage, Free Press
  6. Ghemawat, P. Strategy and the Business Landscape, Pearson

Official AKTU syllabus

This subject is on page 88, 89 of the original AKTU PDF.

Official AKTU syllabus PDF ↗