Entrepreneurship Development

Meaning and concept of entrepreneurship; characteristics and types of entrepreneurs; role of entrepreneurship in economic development; startups in India; concept of family business; features of family business; Indian family business cases (Murugappa, Dabur, Godrej, Wadia, Kirloskar).

Sources of business ideas; opportunity recognition; idea screening; market potential estimation; feasibility analysis (technical, financial, market feasibility); industry analysis; competitor analysis; environmental scanning and basic business model thinking.

Startup team building; roles in startups; low-cost digital marketing strategies; value chain creation; basic operations setup; introduction to legal aspects (IPR, compliance); challenges in early-stage ventures.

Startup ecosystem components: incubators, accelerators, angel investors, venture capital funds; government schemes (Startup India, Digital India, MSME support); funding sources in India; role of innovation and technology in startups.

Business model development; business plan writing; revenue models; scaling strategies; managing growth challenges; startup pitching basics; stabilising operations and long-term sustainability. Practical Exercise: Project-Based Learning Activity for Idea to Startup: Building a Mini Venture Students will work in groups to identify a real-world problem and develop a viable startup idea to address it. They will go through the complete entrepreneurial process including idea generation, feasibility analysis, business model development, and pitching.