BBAIB05

Global Business Environment

L-T-P3-0-0 Session2026-27 (W.E.F 2024-25) TypeTheory
Appears in 1 semester

BBA · Sem 6 (Specialisation: International Business Management)

Syllabus

5 units · 40 lecture hours
Unit1

Unit 1: Introduction to Global Business Environment

8 hrs

Concept, nature and scope of global business; Evolution of globalization and international business; Major phases of global economic integration; Drivers of globalization including technology, trade liberalization, transportation and communication; Multinational Enterprises (MNEs) and Transnational Corporations (TNCs).

Unit2

Unit 2: Dimensions of Global Business Environment

8 hrs

Overview of the PESTEL framework; Political environment and government policies affecting business; Political stability, geopolitical risks and international relations; Economic environment including economic growth, inflation, exchange rates and business cycles; Socio-cultural environment comprising demographics, culture, consumer behaviour and diversity; sustainability and climate-related business challenges; intellectual property rights and compliance requirements.

Unit3

Unit 3: International Institutions and Global Trade Governance

9 hrs

General Agreement on Tariffs and Trade (GATT) and its evolution; World Trade Organization (WTO): objectives, principles, structure and functions; WTO agreements and trade disciplines; International Monetary Fund (IMF) and its role in global financial stability; World Bank Group including IBRD and IDA; International Finance Corporation (IFC); Organization for Economic Cooperation and Development (OECD); Asian Development Bank (ADB) and their contributions to international development and trade; Impact of latest geopolitical issues.

Unit4

Unit 4: Regional Economic Integration and Trade Blocs

8 hrs

Concept and evolution of regional economic integration; Forms of regional economic cooperation and integration; Regional Trade Agreements (RTAs); Economic and strategic significance of regional trade blocs; European Union (EU); Association of Southeast Asian Nations (ASEAN); Benefits and challenges of regional integration; Globalism versus regionalism in international business; Impact of latest geopolitical issues.

Unit5

Unit 5: Contemporary Issues in Global Business

7 hrs

Emerging trends in global business and trade governance; Digital economy and cross-border e-commerce; Sustainability and responsible business practices; Corporate social responsibility in global markets; Geopolitical tensions and their impact on business; International business risks and risk management strategies; Challenges and opportunities for Indian companies in global markets.

Course Objectives5 points
  • To develop an understanding of globalization and its impact on business activities worldwide.
  • To examine the political, economic, socio-cultural, technological, environmental, and legal dimensions of the global business environment.
  • To analyse the role of international organizations and trade agreements in facilitating global commerce.
  • To evaluate opportunities and challenges arising from regional and global economic integration.
  • To develop strategic perspectives for managing business operations in international markets.
Course Outcomes (COs)5 outcomes

After completion of the course student will be able to:

  1. CO1Explain the nature, scope, and drivers of the global business environment and globalization. (Understand)K2
  2. CO2Explain political, economic, socio-cultural, technological, environmental, and legal factors affecting international business. (Understand)K2
  3. CO3Apply concepts of international business and market entry strategies to global business situations. (Apply)K3
  4. CO4Describe the role of international institutions, trade agreements, and regional economic blocs in shaping global business. (Understand)K2
  5. CO5Apply environmental analysis to identify opportunities and challenges in global and regional business environments. (Apply)K3

Suggested Readings (Latest Editions)

  1. Hill, C. W. L., & Hult, G. T. M. (Latest Edition). International business: Competing in the global marketplace. McGraw-Hill Education.
  2. Peng, M. W. (Latest Edition). Global business. Cengage Learning.
  3. Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (Latest Edition). International business: Environments and operations. Pearson Education.
  4. Wild, J. J., & Wild, K. L. (Latest Edition). International business: The challenges of globalization. Pearson.
  5. Czinkota, M. R., Ronkainen, I. A., & Moffett, M. H. (Latest Edition). International business. Cengage Learning.

Official AKTU syllabus

This subject is on page 83, 84, 85 of the original AKTU PDF.

Official AKTU syllabus PDF ↗