Business Communication

Basic Principles of Communication: Introduction, Role of communication, defining and classifying communication, process of communication, importance of communication in management, communication in the workplace, barriers to communication.

What is oral Communication, principles of successful oral communication, non – verbal communication, Written communication: –characteristics of verbal & non-verbal communication.

Business letter writing, reports, Parts of a report, Business Letter Layout-Full Block, Modified Block, Semi-Block Principles of Effective Letter Writing. Statement of purpose Job Application Letter and Resume, Paragraph writing.

Principles of effective presentation; Making effective presentation; Listening skills; Group discussion, Interview preparation, conducting meeting, Drafting Notice, Agenda and resolution, Public Relations.

Letter of Complaints, Sales Letters, Adjustments letter, Consumer Grievance Letters. Reports: Layout, Types and parts of a report: Feasibility reports, Investigative reports,