Unit1
Unit 1: Packaging — Photography Based
13 hrs- Designing process/method
- Creating prototypes
- Final execution
Syllabus
3 units · 40 lecture hoursUnit2
Unit 2: Packaging — Illustration Based
13 hrs- Designing process/method
- Creating prototypes
- Final execution
Unit3
Unit 3: Packaging — Typography Based
14 hrs- Designing process/method
- Creating prototypes
- Final execution
Practical Work
- Suggested ASSIGNMENTS
- Assignment: Design three packaging solutions for the same product — photography based, illustration based and typography based — and present them together with prototypes.
Course Objectives
- To build advanced skills in photography-based, illustration-based and typography-based packaging design.
- To develop the packaging design process from concept to final execution.
- To build understanding of prototyping methods for packaging.
- To connect packaging design decisions with brand communication.
Course Outcomes (COs)
After completion of the course student will be able to:
- •Design photography-based packaging with a complete prototype and final execution.
- •Design illustration-based packaging with a complete prototype and final execution.
- •Design typography-based packaging with a complete prototype and final execution.
- •Compare the communicative effectiveness of different packaging design approaches.
Text Books & References
TEXTBOOKS
- Giles Calver, What Is Packaging Design?, RotoVision.
- Marianne Rosner Klimchuk & Sandra Krasovec, Packaging Design, Wiley.
Reference Books
- Steven DuPuis & John Silva, Package Design Workbook, Rockport.
Online Resources
- https://www.thedieline.com
- https://www.packagingdigest.com
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