Unit1
Unit 1: Typography
8 hrs- Preparation of a guidebook.
- Understanding lettering and typography.
- Study of the historical perspective of typography.
- Definition and characteristics of typography.
- Typography and communication.
Syllabus
5 units · 40 lecture hoursUnit2
Unit 2: Typography as Forms
8 hrs- Prepare a design in black and white.
- Use typography as forms.
- Study the character of types.
- Study types as an expression of emotion.
Unit3
Unit 3: Typography as complex Forms
8 hrs- Prepare a design using any animal figure or human face.
- Use typography as complex forms.
- Study the character of types.
- Study types as objects.
Unit4
Unit 4
8 hrs- Typography application- Simple Display typography Design
- Prepare a design using any animal figure or human face.
- Use typography as complex forms.
- Study the character of types.
- Study types as objects.
Unit5
Unit 5
8 hrs- Typography application-Complex Display typography Design
- Prepare a design using typography.
- Use typography as display typography.
- Study the character of types.
- Explore space with typography. Evaluation Methodology
- Individual’s daily performance
- Project Review: Mid Semester
- Project Submission: End of the Semester
Course Objectives
- Typography as a powerful medium of expression.
- Learning the finer points of typography through forms, colours, and display design.
- Study of different kinds of typography and their effective usage in communication.
- Learning various typography designs and communication techniques with historical perspective.
- Interpreting expression and emotion through typography in design.
- Understanding the application of typography in various communication media. Desired outcome of the course
Course Outcomes (COs)
After completion of the course student will be able to:
- CO1Students will be able to understand the role of typography in the design process. KL 2
- CO2Students will be able to choose appropriate type according to the need for communication. KL 3
- CO3Students will be able to learn different design techniques and their purpose using typography. KL 2
- CO4Students will be able to analyze the quality of type and its behaviour in different scenarios. KL 4
- CO5Students will be able to understand typography as a medium of artistic expression. KL 2
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