UNIQUE SERIES AKTU Syllabus
BBFA403

Design & Communication Practices-II

L-T-P2-1-0 Credits3 Session2025-26 TypeTheory
Appears in 1 semester

BFA Applied Arts · Sem 4 (Core)

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Syllabus

6 units · 40 lecture hours
Unit1

Unit 1: Principles of Design

10 hrs
  • What is design? Understanding design from a historical perspective.
  • Origin and development of design.
  • Understanding the principles of design.
  • Understanding Unity, Balance, Rhythm.
  • Relationships and behaviors in the design environment.
  • Understanding Contrast.
Unit2

Unit 2: Elements of Design

10 hrs
  • Understanding design as an art form.
  • Elements of design and their relationships.
  • Understanding Line, Forms, Shapes, Colors.
  • Understanding their nature and behavior in the design environment.
Unit3

Unit 3: Design in Advertising

6 hrs
  • What is advertising art?
  • Development of advertising in human history.
  • Forms of advertising art.
  • Relationship between advertising art and visual art.
  • Understanding different approaches to design in advertising.
Unit4

Unit 4: Design as Communication

5 hrs
  • Communication principles and process.
  • Research and methodology (brief overview).
  • Marketing approach in design communication.
Unit5

Unit 5: Communication Media

5 hrs
  • Media of communication.
  • Mass media, print media, outdoor media.
  • Web media and online advertising.
  • Point of Purchase (POP), Point of Sale (POS), display media.
  • Electronic media.
Unit6

Unit 6: Digital Printing

4 hrs
  • Graphic scalability and image resolution.
  • Color models in computer graphics.
  • Types of digital printers.
  • Digital printing techniques. Evaluation Methodology
  • Written test
  • Assignments
Course Objectives7 points
  • Design defines:
  • Specifications, plans, parameters, and costs.
  • Activities, processes, and methods to achieve objectives.
  • Compliance with legal, political, social, environmental, safety, and economic constraints.
  • This course exposes students to the wide spectrum of the design process.
  • Students shall understand the concept of design.
  • Students shall learn the elements and principles involved in creating a good design. Desired outcome of the course
Course Outcomes (COs)5 outcomes

After completion of the course student will be able to:

  1. CO1Understand the concept of design. KL 2
  2. CO2Learn different types of designs and their purpose in everyday life. KL 3
  3. CO3Understand the quality of lines, shapes, forms, and their behavior in proximity. KL 4
  4. CO4Create a sense of intuitive balance and rhythm through design. KL 4
  5. CO5Harmonize mind and forms to create effective and aesthetically pleasing designs. KL 5

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Official AKTU syllabus

This subject is on page 27, 28 of the original AKTU PDF.

Official AKTU syllabus PDF ↗