UNIQUE SERIES AKTU Syllabus
BBFA453

Advertising Art-II

L-T-P0-0-4 Credits2 Session2025-26 TypeLab / Practical
Appears in 1 semester

BFA Applied Arts · Sem 4 (Lab)

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Syllabus

5 units · 40 lecture hours
Unit1

Unit 1: Typography as Communication & Brand

10 hrs
  • Use of typography as a communication tool.
  • Typography and brand association.
  • Use of typography as display typography.
  • Application of typography for brand image.
  • Study of character of types.
  • Prepare a design using typography in colour.
Unit2

Unit 2: Typography Design

10 hrs
  • Understanding lettering and typography design.
  • Historical perspective of typography. Typography and communication.
  • Different types of typographic design.
Unit3

Unit 3: Typography as Forms – Fusion Techniques

6 hrs
  • Use of typography as forms.
  • Study character of types as an expression of emotion.
  • Prepare a design in colour.
  • Fusion of different forms in typography.
Unit4

Unit 4: Typography Application – Calligraphy

4 hrs
  • Use of typography as calligraphy.
  • Historical perspective of calligraphy.
  • Techniques of calligraphy.
  • Application of calligraphy in design.
  • Prepare a design using calligraphy in colour.
Unit5

Unit 5: Typography Application – Visual Art

10 hrs
  • Use of typography as visual art.
  • Effective usage of space with typography.
  • Fusion of different types.
  • Prepare a visual art design using typography in colour. Evaluation Methodology
  • Individual’s daily performance
  • Project Review: Mid Semester
  • Project Submission: End of the Semester
Course Objectives6 points
  • Typography is a powerful medium of expression.
  • Students shall learn the finer points of typography through forms, colours, and display design.
  • Teach different kinds of typography and their effective usage in communication.
  • Students shall learn various typography designs and communication techniques from a historical perspective.
  • Learn to convey expression and emotion through typography in design.
  • Understand the application of typography in various communication media. Desired outcome of the course
Course Outcomes (COs)5 outcomes

After completion of the course student will be able to:

  1. CO1Understand the role of typography in the design process. KL 2
  2. CO2Choose appropriate typefaces according to the communication need. KL 3
  3. CO3Learn different design techniques and their purpose using typography. KL 3
  4. CO4Understand the quality of type and its behavior in different scenarios. KL 4
  5. CO5Understand typography as a medium of artistic expression. KL 4 LISTOF PRACTICALS

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Official AKTU syllabus

This subject is on page 33, 34, 35 of the original AKTU PDF.

Official AKTU syllabus PDF ↗