Unit1
Unit 1: Posters
8 hrs- Poster design — photography based
- Poster design — illustration based
- Poster design — typography based
- Poster design — computer-graphic based
- Application of posters in different scenarios; innovations
Syllabus
5 units · 40 lecture hoursUnit2
Unit 2: Packaging
8 hrs- Packaging — photography based
- Packaging — illustration based
- Packaging — typography based
- Packaging — computer-graphic based
- Application of packaging in different scenarios; innovations
Unit3
Unit 3: Corporate Brochure Design
8 hrs- Designing a corporate brochure
- Understanding need and usage of a corporate brochure
- Elements of corporate brochure design
- Types of corporate brochure; infographic design and usage
- Designing process for a corporate brochure
Unit4
Unit 4: Corporate Identity
8 hrs- Designing corporate identity
- Understanding corporate identity
- Designing process for corporate identity
- Effectiveness and innovation in corporate identity
Unit5
Unit 5: Online Identity Design
8 hrs- Creating online identity
- Infographic design
- Understanding the internet environment
- Scope of web design
- Web page designing process
Practical Work
- Suggested ASSIGNMENTS
- Assignment 1: Design a complete corporate identity (logo, stationery, brochure) for a fictitious organisation. Assignment 2: Design a simple, responsive web landing page for the same brand as the corporate identity project.
Course Objectives
- Design is a roadmap or strategic approach for achieving a unique objective.
- This module extends poster and packaging design across photography, illustration, typography and computer-graphic approaches.
- It introduces corporate brochure and corporate identity design.
- It builds an understanding of online identity and basic web page design.
Course Outcomes (COs)
After completion of the course student will be able to:
- •Design posters and packaging using photography-based, illustration-based, typography-based and computer-graphic-based approaches.
- •Design a corporate brochure incorporating infographics.
- •Design a corporate identity system considering effectiveness and innovation.
- •Design an online identity applying basic web page design principles.
Text Books & References
TEXTBOOKS
- Alina Wheeler, Designing Brand Identity, Wiley.
- David Airey, Logo Design Love, New Riders.
Reference Books
- Ellen Lupton, Graphic Design Thinking, Princeton Architectural Press.
- Jason Beaird, The Principles of Beautiful Web Design, SitePoint.
Online Resources
- https://www.logodesignlove.com
- https://www.smashingmagazine.com
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