Unit1
Unit 1: Press Advertising — Photographic Approach
8 hrs- Creating a press advertisement
- Understanding the creative brief
- Minimal approach
- Technicalities of photography in advertising
- Reproduction techniques for photography-based advertising
Syllabus
5 units · 40 lecture hoursUnit2
Unit 2: Magazine Advertising — Photographic Approach
8 hrs- Creating a magazine advertisement
- Understanding the creative brief
- Minimal approach
- Technicalities of photography in magazine advertising
- Reproduction techniques for photography-based magazine advertising
Unit3
Unit 3: Social Advertising
8 hrs- Creating a social advertisement
- Understanding the creative brief; social advertising approach
- Copy-writing for social advertising
- Scope, limitations and effectiveness of social advertising
Unit4
Unit 4: Advertising — Innovative Approach
8 hrs- Creating a media innovation
- Understanding the creative brief
- Crafting an innovative idea
- Scope, limitations and reproduction techniques for innovation in advertising
Unit5
Unit 5: Outdoor Media Design Innovation
8 hrs- Creating an outdoor media innovation
- Understanding the creative brief
- Outdoor media innovation approach
- Technicalities and reproduction of outdoor media innovation design
Practical Work
- Suggested ASSIGNMENTS
- Assignment 1: Create a photography-based print advertisement campaign (press and magazine) for a chosen brand. Assignment 2: Design an innovative/unconventional outdoor media advertisement concept with mock-up visualisation.
Course Objectives
- Typography is a powerful medium of expression.
- This module develops photographic and social-advertising approaches for press and magazine media.
- It builds skills in innovative and outdoor media advertising design.
- It develops reproduction techniques for photography-based and innovative advertising.
Course Outcomes (COs)
After completion of the course student will be able to:
- •Create photography-based press and magazine advertisements with minimal creative approach.
- •Create social advertising campaigns considering scope, limitations and effectiveness.
- •Design innovative advertisements using unconventional media approaches.
- •Design innovative outdoor media advertisements.
Text Books & References
TEXTBOOKS
- Robin Landa, Advertising by Design, Wiley.
- Pete Barry, The Advertising Concept Book, Thames & Hudson.
Reference Books
- Mario Pricken, Creative Advertising, Thames & Hudson.
- Luke Sullivan, Hey Whipple, Squeeze This, Wiley.
Online Resources
- https://www.adsoftheworld.com
- https://www.campaignlive.co.uk
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