UNIQUE SERIES AKTU Syllabus
BBFD103

Professional Communication

L-T-P2-1-0 Credits2 Session2024-25 TypeTheory
Appears in 1 semester

BFAD · Sem 1 (Core)

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Syllabus

9 units · 40 lecture hours · weightage in %
Unit1

Unit 1: Concept of Communication

8 hrs

- Meaning, Process, Purpose, Objective. Features of Communication (Accuracy, Breasting& Clarity) Channels of Communication – Formal Informal Communication upward, downward, Horizontal Communication, Barriers to Communication. Personal & Interpersonal Communication.

Unit2

Unit 2: Writing Skills

6 hrs

- Report writing format of Report writing, Types of Report. Business Letter writing. Ramifications of Business Letter, Employment Correspondence. Application Letter/CV making. Job Offer letter, Acceptance Letter, Resignation Letter, Interview Techniques, Group Discussion

Unit3

Unit 3: Speaking Skills

4 hrs

- Speech and Verbal Communication, articulation (Pronunciation of different sounds and words i.e. Vowels, Consonants, diphthongs (IPA Chart). Presentation skills. Paralinguistics features of Presentation, Extempore

Unit4

Unit 4: Reading Skills

4 hrs

- Reading Comprehension, Types of reading, Basic Steps to effective Reading, Precis writing & abstracting, Summarizing taking example from different text

Unit5

Unit 5: Listening Skills

4 hrs

- Definition of Listening, Process, Types of Listening, barriers to Listening, Essentials to become a good Listener.

Unit6

Unit 6: Article Writing on Issue Related to Fashion, Style and Design

4 hrs

- How to begin the topic, sentences and the controlling idea, structure, coherence, description writing techniques and critical appreciation

Unit7

Unit 7: Fashion and Clothing Terminology

4 hrs

- Fashion terminology related to fashion trend, Forecast, new style, textile terms and designing terms, Terminology for Classes and style of basic clothing: -Contemporary, Historic and modern Terminology related to Garments Parts, size, range and clothing details

Unit8

Unit 8: Practice Exercises I

4 hrs

- Vocabulary and Conversation exercises on the newly learnt words, transcription of words, understanding of tenses, enhancing conversation skills, reading & listening Comprehension of simple passages with exercises

Unit9

Unit 9: Practice Exercises II

2 hrs

Conceptual inputs on Presentation skills and conducting presentations Teaching- Learning

Practical Work

  1. Methodology
  2. Topics will be taught and discussed in interactive sessions using conventional black board and chalk as well as ICT tools such aspower point presentations and videos. Course materials will be provided from primary and secondary sources of information.
Course Objectives4 points
  • To improve English language skills
  • To learn effective communication skills
  • To understand the nuance of spoken and written language which is essential for any student of designing, since all creative professions need the support of communication in the contemporary world
  • To enable them to achieve effective language proficiency for their social, professional & inter personal communication both in speaking & writing
Course Outcomes (COs)8 outcomes

After completion of the course student will be able to:

  1. CO1Be able to express his/her ideas and thoughts in speech or writing 3
  2. CO2Be able to comprehend, converse, interact, and participate in any day-to-day events and situations 2
  3. CO3Be able to write grammatically correct sentences for various forms of written communication to express oneself. 3
  4. CO4Be able to read and understand professional articles and use the acquired information for further work 2
  5. CO5Be able to understand phrases and expressions pronounced and communicate in simple everyday situations 3
  6. CO6Be able to document any undertaken research or project 6 EvaluationPattern Sr.no Details of the Evalution
  7. CO1InternalContinuousAssessmentintheformofPractical, Viva-voce, Assignments, Attendance (CT+AT+TAQ) 30%
  8. CO2End SemesterExamination 70%
Online Resources1 book
  1. http://en.wikipedia.org/wiki/Communication http://notesdesk.com/notes/business-communications/types-of-communication/ http://www.buzzle.com/articles/forms-of-communication.html http://en.wikipedia.org/wiki/Noun http://en.wikipedia.org/wiki/Pronoun http://en.wikipedia.org/wiki/Verb http://en.wikipedia.org/wiki/Adjective http://grammar.ccc.commnet.edu/grammar/adverbs.htm http://www.usingenglish.com/resources/letter-writing.php/ http://www.scribd.com/doc/12258697/How-to-Write-Informal-Letters http://www.talkenglish.com/LessonDetails.aspx?ALID=768 http://www.effective-public-speaking.com/ http://www.slideshare.net/suniltalekar1/fashion-terminology http://en.wikipedia.org/wiki/Clothing_terminology http://ahn.mnsu.edu/fcs/fashion terminology ppt ms krysten dane.pdf http://www.apparelsearch.com/terms/

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Official AKTU syllabus

This subject is on page 11, 12, 13 of the original AKTU PDF.

Official AKTU syllabus PDF ↗