Unit1
Unit 1
10%IMPORTANCE OF RESEARCH IN DESIGN Need of research Applications of research Nature of research 10%
Syllabus
6 units · weightage in %Unit2
Unit 2
6%PROCESS OF RESEARCH Idea generation Gathering information (library, field visits, internet, interpersonal communication etc.) Analysis Synthesis Hypothesis Plan of action 20%
Unit3
Unit 3
6%CONCEPTRESEARCH Data collection for a specific project Library (universities, institutes, museums, private, online) Books Magazines Journals Newspapers Research articles etc. Book Stores Internet Internet Interviews Observation Photographs Questionnaires etc 20%
Unit4
Unit 4
6%PRODUCT RESEARCH Study of existing designs Design Material Availability Cost etc. Scope for intervention Processes involved Productiontechnique Production centres Placeof sale/ Sale outlet 20%
Unit5
Unit 5
MATERIAL RESEARCH Appropriate material selection End usage Cost Sourcing- exhaustive study of all feasible market areas Handling of material Innovation Substitution
Unit6
Unit 6
20%VI MARKETING RESEARCH Costing Consumer profile Targetmarket Distribution channel 6 10% Teaching- Learning
Practical Work
- Methodology
- •Engage students in hands-on design projects involving real-world problem statements.
- •Encourage field visits, observations, and ethnographic research to understand user needs.
- •Organize workshops for idea brainstorming, user persona development, and data visualization.
- •Include activities like group design critiques to foster peer evaluation and feedback exchange.
- •Teach methods like mood boards, mind mapping, surveys, focus groups, and stakeholder interviews.
- Suggested Assignments
- To do an in-depth research on any one of the classic fashion styles (e.g. jeans, leather jacket, cardigan, t-shirt, canvas shoes etc.). Collate data from various sources based on the process of research and product research. Market survey is mandatory. Diversify the products using the same material as well as collect various other materials for the product development. Carry forward the research toanalyses the prospective market for the developedproduct.
- Suggested Visits
- Asper the requirements of undertaken research ReferenceMaterial
- 1Kothari, C. R., Research Methodology: Methods and Techniques, New Age Publications,1985
- 2Bernard, H. R., Social research methods: qualitative and quantitative approaches, Sage Publications Inc.,1940
- 3Gary J. Anderson, Fundamentals of educational research, Routledge,1998
- 4Kumar, R., Research Methodology: A Step-by-Step Guide for Beginners, Sage Publications Inc.,1999
Course Objectives
- To sensitize to the importance of research and datacollection.
- To create awareness of the process ofresearch.
- To develop the nature of creativethinking
- To assimilate and adapt the knowledge of research for productdevelopment
Course Outcomes (COs)
After completion of the course student will be able to:
- CO1Understand the fundamentals of research
- CO2Be able to use analytical and evaluative skills and techniques for data collection
- CO3Be able to develop interpersonal skills effectively together information from various sources 3
- CO4Be able to incorporate research and creative thinking strategies within product development methodology 5
- CO5Be able to realize the importance of targeting the right customer with the right product or service 5
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