Elements of Fashion

FASHIONVOCABULARY Fashionterminology (fashion, style, couture, haute couture, accessories, Avant Garde, classic, collection, fad, fashion cycle, fashion forecast, haute couture, knock-off, bridge fashion, line, mark up or mark on, pre-a-porter, style, trend, motifs, blends, trimmings, details, toile, boutique, atelier, silhouette, fashion forecasting, grading, draping, ready-to-wear, retailer, visual merchandising, merchandiser, stylist, hue, value, intensity, texture, repeat, proportion, balance, rhythm, CAD, pattern, pattern making etc) Designterminology (elements and principles of design) Colour terminology (dimensions, colour psychology, colour wheel, colour schemes) Fabric terms (fibre, yarn, fabric, weaving, warp, weft, thread count, balance, grain line, selvedge, knits, etc.) Fashion accessory terminology (footwear, jewellery, gloves, hats, belts, scarves, umbrellas, hand bags, sunglasses etc) Commonsewing terms (alter, seam allowance, backing, back stitch, bias, fray, facing, lining, puckering etc.) 10%

FASHIONFORECASTING Introduction Forecasting for colours, fabrics, style, embellishment & accessories Promotion Fairs (Heimtextil, Premier Vision etc) Journals and magazines (The Wall Street Journal, Apparel India, Couture Asia, Id, Face, Apparel online, Fashion newsletter, WWD, Wall Paper, Sportswear International, Fashion Forecast International, Inside fashion, International textiles, Promostyl, Here and there, Textile View, Trends Collezioni, Vogue, Cosmopolitian, ELLE, GQ magazine, Allure, Grazia etc.) Websites (www.fashioncenter.com, www.fgi.com, www.wgsn.com, www.vogue.com,www.wwd.cometc) 20%

FASHIONDEVELOPMENT Fashion cycles (introduction, acceptance, peak, decline and obsolete, waxing and waning of fashion) Consumer groups (fashion leaders and fashion followers) Adoption of fashion (traditional fashion adoption, reverse adoption and mass dissemination) Consumer buying (motives, fashion selection on the basis of styling features and practical considerations) Fashion categories (women’s wear, men’s wear, children’s wear, sportswear, resort wear, sleepwear, casual wear, formal wear etc.)

IV INTERNATIONAL FASHION Fashion Education Milan-Domus Academy NewYork- Fashion Institute of Technology London- London School of Fashion, Royal College of Art Fashion capitals of the world – Tokyo, Paris, Milan, London, Germany (exclusivity and five top designers from each capital) Designers (Coco Channel, Christian Dior, Yes Saint Laurent, Ralph Lauren, Donatella Versace and Vallentino, Karl Lagerfeld, Dolce & Gabbana) Fashion Weeks (Paris, Milan, New York, London) Fashion Brands Highfashion (Tommy Hilfiger, Christian Dior, Calvin Klein, Versace etc.) Ready-to-wear (H&M, Ralph Lauren Polo brands, CK by Calvin Klein, DKNY,Versus by Versace etc) Retail stores (Marks and Spencer’s, Target, JC penny, Neiman Marcus, Harrods, Zara International and many more) 8 20%

FASHION IN INDIA Major fashion cities in India (Delhi, Mumbai, Pune, Bangalore) Designers (Ritu Kumar, Manish Malhotra, Rohit Bal, J.J. Valaya, Tarun Tahiliani, Manish Arora, J.J. Vallaya, Ritu Beri, Manish Arora, RinaDhaka, Hemant Trivedi, Rana Gill etc) Fashion Weeks (WIFW, Lakme Fashion Week etc) Fashion Brands Designersbrands (Satya Paul, Sabyasachi etc.) & Corporate brands (Zodiac, Grasim, Park Avenue, Parx, Van Heusen, Allen Solly, ColorPlus, Frank Jefferson etc.) Retail stores (Lifestyle, Pantaloons, Shoppers Stop, Raymond, Park Avenue, Colour Plus, Globus, Westside, Reliance Trends, Big Bazaar, etc) 20%

CAREERS IN FASHION Fashion designers, product developers, creative pattern makers, fashion coordinators, fashion stylists, design merchandisers, fashion educators, fashion illustrators, costume designers 4 Teaching- Learning