Market Survey

DESIGN Retail chain stores for both men’s and women’s apparel: Sportswear/ casual wear: Brands – Reebok, Adidas, Nike, Puma etc.; Product categories – jeans, t-shirts, casual shirts, trousers, shorts. Study the above in terms of design features, colours, fabrics, design composition, embellishments, cost etc. Indian wear- study in terms of styles, fabrics, colours, embellishments, cost etc.

Menswear, Womenswear, Kid swear. Sleepwear. Study the above in terms of composition, colour, design and cost

Bags – study in terms of material (leather, fabric, straw, plastic etc.), colour, design / style, cost etc. Footwear – study in terms of material (leather, fabric, straw, plastic etc.), colour, design / style, cost etc. Apart from the above market survey, the students are also required to observe fashion in: Latest films Amongst youth - in colleges and university campuses Public places like malls, fairs, exhibitions etc. The students are required to maintain a field diary although the duration of the course, recording every detail and information observed and experienced during the course of the survey. The collected information should be documented through visuals, samples, comparative studies and analysis of the conducted survey.