BBFD655

Advanced Photography & Styling

L-T-P0-1-3 Credits2 Session2026-27 TypeLab / Practical
Appears in 1 semester

BFAD · Sem 6 (Lab)

Syllabus

5 units
Unit1

Unit 1: INTRODUCTION

  • Understanding dynamics of the Image making Industry
  • Introduction to media & design culture
Unit2

Unit 2: VISUAL VOCABULARY, MOOD & STORY TELLING

  • Process of client aspiration to concept building
  • Harmony of styling with body types, age, occasion and culture
  • Fundamentals of cosmetics, make- up, hair Styling and accessorizing
Unit3

Unit 3: WARDROBE STYLING VS STYLING FOR FASHION BRAND CAMPAIGNS

o Wardrobe styling for occasion & identity creation o Fashion styling for brand communication and presentation o Art direction and styling resource management

Unit4

Unit 4: PROJECT 1- WORK SHOP

  • Workshop to be conducted by a fashion stylist with the students, culminating in a project based upon styling for a well-known personality.
  • Make a final report based on the workshop for the same and final presentation to ajury
Unit5

Unit 5: PROJECT 2- Styling for a brand campaign

  • Collection and brand identity brief will be given, below listed are the steps to complete the project
  • Build a camping story and style concept to align with collection brief
  • Selection of location for shoot & creation of a suitable ambience / backdrop for the shoot
  • Sourcing and coordination of clothes and accessories according to collection brief
  • Selection of model for communication and presentation, coordination of movement, mood and image of model and apparel
  • Hair & make-up
  • Photo shoots in the context of camera, lens, light etc
  • Selection of final photographs
Course Objectives2 points
  • To develop an understanding of personal styling, clientele aspirations, social engagement and its application in different professional environments
  • To understand the interrelation of, photography, art direction, makeup, hairstyling and garments to build a concept and cohesive storytelling
Course Outcomes (COs)2 outcomes

After completion of the course student will be able to:

  1. •Ability to deliver concept/image /story that aligns with the brand DNA, personality or campaign
  2. •Ability to decode stereotype and think image positioning from a different perspective to discover own unique personal style
Reference Books7 books
  1. The triumph of individual Style: Carla Mason Mathis & Helen Villa
  2. Connor - Style: Elsa Klensch
  3. Black Style: Edited by Carol Tulloch
  4. Fantasy campaigns imaginary advertising by Carine Roitfeld spring summer 2015 Marketing Fashion, Second edition: Strategy, Branding and Promotion byHarriet Ponser WEB RESOURCE
  5. www.stylesight.com,
  6. www.thehairstyler.com,
  7. https://fashion-history.lovetoknow.com/fashion-clothing-industry/fashion-advertising

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Official AKTU syllabus

This subject is on page 48, 49 of the original AKTU PDF.

Official AKTU syllabus PDF ↗