Business Communication

Theory of communication Concept of communication; Channels and objectives; Methods and modes of communication; Barriers to communication; Impact of technological advancements on communication; Verbal and non-verbal communications; Characteristics of verbal and non-verbal communications.

Business correspondence Business letter writing, Parts, Structure, Layouts—Full Block, Modified Block, Semi - Block Principles of Effective Letter Writing, Personnel correspondence, Statement of Purpose Job Application Letter and Resume, Paragraph writing.

Presentation skills and group communication principles of effective presentation; Making effective presentation; Listening skills; Group communication; Group discussion, Interview preparation, conducting meetings, Drafting notices, Agendas and resolutions, Public relations

Language and writing skills Letters of Complaints, Claims, Adjustments, Sales Letters, promotional leaflets and fliers, Consumer Grievance Letters, and Letters under the Right to Information (RTI) Act.

Reports Layout, types and parts of a report: Feasibility reports, Investigative reports, Summarisation: Identify main and supporting/sub-points, cohesively present them and use tables and graphs.