Strategic Management

Introduction: Meaning, nature, scope, and importance of strategy; Model of Strategic Management; Strategic Decision- Making Process. Corporate Governance: Composition of the Board; Role and Responsibilities of the Board of Directors; Trends in Corporate Governance; Corporate Social Responsibility (CSR). Case Studies and Latest Updates.

Environmental Scanning: Understanding the Macro Environment: PESTEL Analysis; Industrial Organization (IO) & the Structure Conduct Performance (SCP) Approach; Porter’s Five Forces Model; Understanding the Micro Environment: Resource-Based View (RBV) Analysis; VRIO Framework; Using Resources to Gain Competitive Advantage & its Sustainability; Value Chain Analysis. Case Studies and Latest Updates.

Strategy Formulation: Situational Analysis using SWOT Approach. Business Strategies: Competitive Strategy – Cost Leadership, Differentiation & Focus; Cooperative Strategy – Collusion & Strategic Alliances. Corporate Strategies: Directional Strategy – Growth Strategies, Stability Strategies & Retrenchment Strategies; Corporate Parenting. Functional Strategies: Marketing, Financial, R&D, Operations, Purchasing, Logistics, HRM & IT. The Sourcing Decision: Outsourcing & Offshoring. Case Studies and Latest Updates.

Strategy Choice and Analysis: Scenario Analysis Process; Tools & Techniques of Strategic Analysis: BCG Matrix; Ansoff Grid; GE Nine Cell Planning Grid; McKinsey’s 7’S Framework. Strategy Implementation: Developing Programs, Budget and Procedures; Stages of Corporate Development; Organizational Life Cycle; Organizational Structures: Matrix, Network & Modular/Cellular; Reengineering and Strategy Implementation; Leadership and Corporate Culture. Case Studies and Latest Updates.

Strategy Evaluation & Control: Evaluation & Control Process; Measuring Performance: Types of Controls; Activity-Based Costing; Enterprise Risk Management; Primary Measures of Corporate Performance; Balanced Scorecard Approach to Measure Key Performance; Responsibility Centers; Benchmarking; Problems in Measuring Performance & Guidelines for Proper Control. Strategic Audit of a Corporation; Case Studies and Latest Updates.