Unit1
Unit 1: Management
8 hrsNeed, Scope, Meaning and Definition. The process of Management, Development of Management thought F.W. Taylor and Henry Fayol, Harthorne Studies, Qualities of an Efficient Management.
Syllabus
5 units · 40 lecture hoursUnit2
Unit 2: Planning & Organizing
8 hrsNeed, Scope and Importance of Planning, Steps in planning, Decision making model. Organizing need and Importance, Organizational Design, Organizational structure, centralization and Decentralization, Delegation.
Unit3
Unit 3: Directing & Controlling
8 hrsMotivation—Meaning, Importance, need. Theories of Motivation, Leadership—meaning, need and importance, leadership style, Qualities of effective leader, principles of directing, Basic control process, Different control Techniques.
Unit4
Unit 4: Introduction to Communication
8 hrsWhat is Communication, Levels of communication, Barriers to communication, Process of Communication, Non-verbal Communication, The flow of Communication: Downward, Upward, Lateral or Horizontal (Peer group) Communication, Technology Enabled communication, Impact of Technology, Selection of appropriate communication Technology, Importance of Technical communication.
Unit5
Unit 5: Business letters
8 hrsSales & Credit letters; Claim and Adjustment Letters; Job application and Resumes. Reports: Types; Structure, Style & Writing of Reports. Technical Proposal: Parts; Types; Writing of Proposal; Significance. Nuances of Delivery; Body Language; Dimensions of Speech: Syllable; Accent; Pitch; Rhythm; Intonation; Paralinguistic features of voice; Communication skills, Presentation strategies, Group Discussion; Interview skills; Workshop; Conference; Seminars.
Course Outcomes (COs)
After completion of the course student will be able to:
- CO1Describe primary features, processes and principles of management.K1, K2
- CO2Explain functions of management in terms of planning, decision making and organizing.K3, K4
- CO3Illustrate key factors of leadership skill in directing and controlling business resources and processes.K5, K6
- CO4Exhibit adequate verbal and non-verbal communication skillsK1, K3
- CO5Demonstrate effective discussion, presentation and writing skills.K3, K5
Suggested Readings
- Tripathi P.C. and Reddy P.N., "Principles of Management", McGraw Hill Education.
- Gupta C. B., "Management Principles and Practice", Sultan Chand & Sons.
- Chhabra T.N., "Business Communication", Sun India Publication.
- Arora V.N. and Chandra L., "Improve Your Writing", Oxford University Press.
- Rani M. and Verma S., "Technical Communication: A Practical Approach", Acme Learning.
- Raman M. and Sharma S., "Technical Communication- Principles and Practices", Oxford University Press.
- Harold K. and Heinz W., "Essentials of Management", Tata McGraw Hill.
- Robbins S. P. and Coulter M. K., "Management", Pearson Prentice Hall.
- Stoner J. A F, Freeman R. E. and Gilbert D.R., "Management", Pearson Education.
- Chaturvedi P.D., "Business Communication", Pearson Education.
Official AKTU syllabus
This subject is on page 7 of the original AKTU PDF.