List of Experiments / Activities
- Communication Skills (Practical) Elective Credit Hours Per Week (L-T-P) Max. Hours L T P
- 1-- --
- 30Maximum Marks SE ESE
- (Perform any 12 Experiments)
- 1Introduction to Communication in Pharmacy Types of communication: verbal, non-verbal, written Importance in clinical, academic, and retail pharmacy
- 2Listening and Observation Skills Workshop Active listening techniques, barriers to listening Observation of cues: patient posture, tone, compliance
- 3Role-play: Communicating with a Patient for Dispensing a Prescription Explanation of dosage, frequency, side effects, and precautions
- 4Role-play: Handling Difficult Conversations (e.g., Angry Patient or Confused Elderly) Empathy, patience, tone modulation, de-escalation techniques
- 5Written Communication I: Professional Email Writing & Documentation Writing emails to doctors, suppliers, institutions Structure, etiquette, and clarity in pharmacy communications
- 6Written Communication II: Preparing Patient Information Leaflets and Drug Labels Use of simple language, drug facts, precautions, icons Creating flyers for common conditions (e.g., diabetes, asthma)
- 7Non-verbal Communication Skills Body language, eye contact, gestures, tone of voice Cross-cultural sensitivity in pharmacy communication
- 8Presentation Skills I Basic Techniques Voice projection, clarity, use of visuals Individual practice with simple pharmacy topics
- 9Presentation Skills II Group Presentations Topics: health awareness campaigns, drug education, OTC safety Peer and faculty feedback
- 10Patient Counseling Practice (Case-Based) Counseling for chronic illness (e.g., hypertension, diabetes) Role-playing real-life counseling situations
- 11Communicating with Healthcare Professionals Case handoff, drug information request, referral writing Using SBAR (Situation, Background, Assessment, Recommendation) format
- 12Mock Interview / Group Discussion Practice Industry/clinical job interview scenarios
- 13Digital Communication Skills for Pharmacists Creating a simple health blog, social media awareness post Basics of teleconsultation and ePharmacy chat support
- 14Ethics and Professionalism in Communication Confidentiality, patient rights, informed consent Role-play ethical dilemmas in pharmacy
- 15Assessment & Reflection Final presentation or counseling demo Feedback, self-evaluation, and faculty observation
Course Objectives
- The objectives of this course are to:
- Enhance verbal and non-verbal communication skills in academic, clinical, and professional pharmacy settings.
- Develop competence in patient counselling, prescription communication, and interprofessional dialogue.
- Promote empathetic and ethical communication in diverse cultural and patient contexts.
- Use digital tools and professional formats (e.g., email, reports, posters) for effective communication.
- Foster confidence, active listening, and clarity in pharmacy-related presentations and conversations.
Course Outcomes (COs)
After completion of the course student will be able to:
- CO1Demonstrate effective verbal and non-verbal communication in clinical, retail, and academic pharmacy contexts.
- CO2Perform patient counselling and handle real-world pharmacy interactions using role-play and case scenarios.
- CO3Draft professional emails, prepare patient information leaflets, and create drug labels with clarity and accuracy.
- CO4Deliver confident oral presentations and communicate complex medical information in a simplified, patient-friendly manner.
- CO5Apply principles of ethical and culturally sensitive communication in handling patients and professional peers.
Recommended References (Preferably latest edition):
- Communication Skills in Pharmacy Practice E. M. Kelly & S. L. Svarstad, Lippincott Williams & Wilkins
- Developing Communication Skills for Pharmacy Catherine Langford, Pharmaceutical Press
- Patient Counselling Guidelines for Pharmacists WHO India, World Health Organization Course Title Course Type
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