UNIQUE SERIES AKTU Syllabus
BP804T

Pharmaceutical Management (Theory)

L-T-P2-0-0 Credits2 Session2026-27 TypeTheory
Appears in 1 semester

B.Pharm · Sem 8 (Core)

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Syllabus

5 units · 30 lecture hours
Unit1

Unit 1

6 hrs

Introduction to Pharmaceutical Management Introduction to management. Overview of Indian & Global pharmaceutical industry, Role and responsibilities of a pharmaceutical manager. Functions and importance of Key Management Principles: Planning, organizing, leading, controlling, Decision-making and Time management.

Unit2

Unit 2

6 hrs

Marketing Management in Pharmaceuticals Definition and uniqueness of pharmaceutical marketing, Pharmaceutical Marketing Overview; Global & Indian Scenario, Marketing Mix, 4 Ps of Marketing: Product, Price, Place, Promotion, Strategic marketing and competitive analysis, Pharmaceutical Sales: Role of a medical representative, Digital marketing of pharmaceutical products, Ethical considerations in pharmaceutical marketing and promotion, E pharmacies

Unit3

Unit 3

6 hrs

Pharmaceutical Product Management Introduction to Pharmaceutical Product Management, role of product management in the pharmaceutical industry, Key responsibilities of a pharmaceutical product manager, Product Lifecycle Management, Branding and Promotional Strategies in pharmaceutical sector, Importance of market segmentation, targeting, and positioning in product management, Market Research and Analysis in pharmaceutical sector: Techniques for conducting market research.

Unit4

Unit 4

6 hrs

Financial planning and Human Resource Management Budgeting, financial forecasting, cost control, Pricing of Pharmaceuticals as per DPCO, Importance of human resource management in pharmaceutical organizations, Recruitment, selection, and training of pharmaceutical professionals, Performance appraisal and employee motivation, Behaviour, Leadership styles and their impact on the pharmaceutical industry, Team building and conflict resolution.

Unit5

Unit 5

6 hrs

Operations & Supply Chain Management in Pharmaceuticals Operations Management, Production planning and control in pharmaceutical manufacturing, Inventory management and optimization, Lean manufacturing and Six Sigma in the pharmaceutical industry, Supply Chain Management, Logistics management and drug distribution channels, Cold chain management and the role of technology in SCM, E-commerce and its role in pharmaceutical distribution, Risk Management and Sustainability.

Course Objectives6 points
  • The objectives of this course are to:
  • Gain a deep understanding of the pharmaceutical sector, including the development, production, and distribution of pharmaceutical products.
  • Familiarize with the global and local pharmaceutical landscape, trends, regulations, and the competitive environment.
  • Learn how to formulate and implement effective business strategies specific to the pharmaceutical industry.
  • Analyze the dynamics of pharmaceutical marketing, product life cycles, and strategic decision-making processes.
  • Understand the principles and practices of marketing pharmaceutical products, including branding, pricing, distribution, and promotion.
Course Outcomes (COs)5 outcomes

After completion of the course student will be able to:

  1. CO1Demonstrate a comprehensive understanding of the pharmaceutical industry, including drug development, regulatory processes, manufacturing, and distribution.
  2. CO2Understand the role of pharmaceutical companies in healthcare and their impact on society at large.
  3. CO3Apply strategic management principles to solve complex issues in the pharmaceutical industry, including market entry, competitive advantage, and business growth strategies.
  4. CO4Formulate and evaluate strategic business plans for pharmaceutical companies, considering global and local market dynamics.
  5. CO5Develop and implement pharmaceutical marketing strategies that align with both business goals and regulatory guidelines. Apply advanced sales and marketing techniques tailored to the pharmaceutical industry, focusing on product positioning, customer segmentation, and digital marketing.
Recommended References (Preferably latest editions)9 books
  1. Dessler, G. Human Resource Management. Pearson.
  2. Drucker, P. F. Principles of Management. Harper Business.
  3. Joseph, A. S. Pharmaceutical Management and Marketing. CBS Publishers & Distributors.
  4. Pandey, I. M. Financial Management. Vikas Publishing House.
  5. Stevenson, W. J. Operations Management. McGraw-Hill Education.
  6. Kotler, P. and Keller, K. L. Marketing Management. Pearson Education.
  7. Kotler, P., Kartajaya, H. and Setiawan, I. Marketing 6.0: The Future Is Immersive. Wiley.
  8. Nandy, S. Strategic Pharmaceutical Marketing Management in Growth Markets. CRC Press.
  9. Smith, M. C., Kolassa, E. M., Perkins, G. and Siecker, B. Pharmaceutical Marketing: Principles, Environment, and Practice. Pharmaceutical Products Press Course Title Course Type

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Official AKTU syllabus

This subject is on page 209, 210, 211 of the original AKTU PDF.

Official AKTU syllabus PDF ↗