Unit1
Unit 1: Introduction to Packaging
12 hrs- Historical perspective
- Origin of packaging design
Syllabus
3 units · 40 lecture hoursUnit2
Unit 2: Usage of Packaging Design
14 hrs- Different approaches to packaging design
- Principles of packaging design
Unit3
Unit 3: Process and Technique
14 hrs- Designing process of packaging design
- Creating prototypes
Practical Work
- Suggested ASSIGNMENTS
- Assignment: Design and produce a physical packaging prototype for a product of your choice, considering structure, print graphics and sustainability.
Course Objectives
- To introduce the concept, origin and scope of packaging design.
- To familiarise students with different approaches and principles of packaging design.
- To develop skills in the packaging design process and prototype development.
- To connect packaging design with branding and consumer communication.
Course Outcomes (COs)
After completion of the course student will be able to:
- •Explain the historical perspective and origin of packaging design.
- •Identify different approaches and principles of packaging design.
- •Apply the packaging design process to develop a working solution.
- •Create a physical prototype of a package design.
Text Books & References
TEXTBOOKS
- Giles Calver, What Is Packaging Design?, RotoVision.
- Steven DuPuis & John Silva, Package Design Workbook, Rockport.
Reference Books
- Marianne Rosner Klimchuk & Sandra Krasovec, Packaging Design, Wiley.
Online Resources
- https://www.thedieline.com
- https://www.packagingdigest.com
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