Unit1
Unit 1: Posters
8 hrs- Creating a poster
- Posters: historical perspective
- Origin, social and economic usage of poster design
- Understanding need and usage of posters
- Designing process for a poster
Syllabus
5 units · 40 lecture hoursUnit2
Unit 2: Packaging
8 hrs- Creating packaging
- Packaging: historical perspective
- Origin, social and economic usage of packaging design
- Different approaches to packaging design
- Principles of packaging design
- Designing process for packaging design
Unit3
Unit 3: Brochure Design
8 hrs- Creating a brochure
- Understanding need and usage of a brochure
- Elements of brochure design
- Types of brochure
- Designing process for a brochure
Unit4
Unit 4: Signage Design
8 hrs- Creating signage
- Understanding signage
- Target audience and its relationship with signage/display environment
- Designing process for signage
- Effectiveness of signage design
Unit5
Unit 5: Display Design
8 hrs- Creating a display design
- Understanding display design
- Principles and types of display design
- Designing process for a display design
Practical Work
- Suggested ASSIGNMENTS
- Assignment 1: Design a poster campaign (3 posters) and a matching packaging solution for the same brand. Assignment 2: Design a signage system and a point-of-sale display for a retail outlet.
Course Objectives
- Design is a roadmap or strategic approach to achieving a unique objective.
- This module introduces the wide spectrum of the design process through applied projects.
- It builds understanding of poster, packaging, brochure, signage and display design.
- It develops the ability to apply the elements and principles of design in real communication problems.
Course Outcomes (COs)
After completion of the course student will be able to:
- •Design posters using historical and contemporary approaches.
- •Design packaging solutions applying appropriate design principles.
- •Create brochures that communicate information clearly and attractively.
- •Design signage systems appropriate to target audience and environment.
- •Design retail/display solutions applying design principles effectively.
Text Books & References
TEXTBOOKS
- Alan and Isabella Livingston, Graphic Design and Designers, Thames & Hudson.
- Giles Calver, What Is Packaging Design?, RotoVision.
- Phil Baines & Catherine Dixon, Signs: Lettering in the Environment, Laurence King.
Reference Books
- Ellen Lupton, Graphic Design Thinking, Princeton Architectural Press.
- Josef Müller-Brockmann, Grid Systems in Graphic Design, Niggli.
Online Resources
- https://www.designweek.co.uk
- https://www.behance.net (search: packaging design, signage design)
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