Advertising Art-III

• Typography is a powerful medium of expression.
• This module develops the finer points of typography through forms, colours and display design.
• It teaches typographical and illustrative approaches for press and magazine advertising.
• It introduces outdoor media design as a large-format communication tool.

After completion of the course student will be able to:

1. •Create typographical press and magazine advertisements applying appropriate creative briefs.
2. •Create illustrative press and magazine advertisements with appropriate reproduction techniques.
3. •Design outdoor media advertisements considering scale, distance and legibility.
4. •Understand the technicalities and reproduction techniques for various advertising media.

TEXTBOOKS

1. Ellen Lupton, Thinking with Type, Princeton Architectural Press.
2. Robin Landa, Advertising by Design, Wiley.
3. Robyn Blakeman, Advertising Campaign Design, M.E. Sharpe.

Reference Books

1. Mario Pricken, Creative Advertising, Thames & Hudson.
2. Pat Matson Knapp, A Designer's Guide to Business and Careers, Allworth Press.

Online Resources

1. https://www.adsoftheworld.com
2. https://www.typeroom.eu