UNIQUE SERIES AKTU Syllabus
BBFD403

Contemporary Fashion Studies

L-T-P2-1-0 Credits3 Session2025-26 TypeTheory
Appears in 1 semester

BFAD · Sem 4 (Core)

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Syllabus

5 units · 40 lecture hours
Unit1

Unit 1: INTRODUCTION TO CONTEMPORARY FASHION

8 hrs

Concept. Period. Historical background – international developments in Eastern and Western Europe, The Middle East and Asia, The Soviet Union, The United States. Influences on the fashion trends.

Unit2

Unit 2: IMPORTANT FEATURES – TWENTIETH CENTURY

8 hrs

Fashion Movements punks, hippies, minimalists, grunge, gothic, heavy metal. Prominent designers. Fashion icons.

Unit3

Unit 3: THE PRESENT SCENARIO

8 hrs

Fashion for creative and artistic expression. Fashion for functional requirements. Fashion and technology. Fashion for social and environmental consciousness.

Unit4

Unit 4: FASHION PROMOTERS IN THE TWENTY FIRST CENTURY

8 hrs

Famous designers and brands. Fashion icons. Fashion going global. Films.

Unit5

Unit 5: UNIVERSALIZATION OF FASHION

8 hrs

Influence of travel, lifestyle, media etc. Influence of tradition on contemporary emerging styles. Influx of western influence against the backdrop of globalization. Role of the export industry.

Practical Work

  1. Suggested Assignments
  2. •Make a group presentation (two students) on the historical fashion trends of any one region mentioned in Unit-I.
  3. •Make a group presentation (three students) on any one of the fashion movements mentioned in Unit-II.
  4. •Make an individual presentation on the works of any one prominent designer/ fashion icon of the 20th Century / 21st Century.
  5. •Make an individual presentation on any one Indian designer who is working towards the universalization of fashion (Manish Arora, Ritu Kumar etc.)
Course Objectives5 points
  • To understand the growth of the fashion industry in more recent times
  • To understand the historical factors affecting fashion trends across the world
  • To understand the current developments in the fashion industry and the factorsand people that influence these
  • To understand the Indian dress in the modern context
  • To familiarize with the famous designers and fashion icons of the 20th and 21st Century
Course Outcomes (COs)7 outcomes

After completion of the course student will be able to:

  1. •Understand the growth of fashion industry post World War – II
  2. •Become aware of the historical factors affecting fashion and lifestyles of various regions of the world
  3. •Be able to appreciate various fashion movements and lifestyle choices affecting fashion trends in the 20th Century
  4. •Understand the use of fashion as a tool for communication
  5. •Understand fashion as a socio-cultural phenomenon.
  6. •Get an insight into the more recent developments in the field of global fashion and fashion trends.
  7. •Understand the traditional and global styles and trade influences over the modern Indian dressing and costume designs
Text Books & References17 books

Reference Books

  1. Tortora, Phyllis G. and Eubank, Keith, Survey of Historic Costumes – Fifth Edition, Fairchild Books, New York, 2010
  2. Fringes G.S., Fashion from Costumes to Consumer, 4th Edition, Prentice Hall Career & Technology, 1994
  3. Barnard, Malcolm, Fashion As Communication, Routledge, 1996
  4. Shoeffler, O.E., and Gale, William, Encyclopedia of Twentieth Century Men’s Fashion, McGraw Hillbook Co., 1973
  5. Tolkien, Tracy, Vintage : The Art of Dressign Up, Pavilion Books Ltd., 2000
  6. Clancy, Deirdre, Costume Since 1945 – Couture, Street Style andAnti-Fashion, Herbert Press, 1996
  7. Weinstein, Dina, Heavy Metal : The Music and Its Culture, Da Capo Press, 2000
  8. Tom Inns (ed.), Designing For The 21st Century : Interdisciplinary Methods And Findings, Ashgate Publishing Company, 2010

Online Resources

  1. en.wikipedia.org/wiki/Punk_fashion
  2. en.wikipedia.org/wiki/Hippie http://www.styleandminimalism.com/
  3. en.wikipedia.org/wiki/Grunge http://fashiongrunge.com/
  4. en.wikipedia.org/wiki/Gothic_fashion
  5. http://gothfashion.tumblr.com/
  6. http://en.wikipedia.org/wiki/Heavy_metal_fashion
  7. http://www.taschen.com/pages/en/catalogue/fashion/all/44917/facts.100_contemporar y_fashion_designers.html
  8. http://fashionhistory.zeesonlinespace.net/c21st.html
  9. http://www.hercampus.com/school/ufl/fashion-icons-21st-century-0

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Official AKTU syllabus

This subject is on page 35, 36 of the original AKTU PDF.

Official AKTU syllabus PDF ↗