BBFD404

Fashion and Sustainability

L-T-P3-0-0 Credits3 Session2025-26 TypeTheory
Appears in 1 semester

BFAD · Sem 4 (Core)

Syllabus

5 units · 40 lecture hours
Unit1

Unit 1: Fashion and sustainability in the changing world

8 hrs
  • The impact of textile and fashion industry on the environment
  • Current and emerging alternatives, design approaches and business strategies relevant to the environment.
  • Discussing the complex nature of sustainability through Fashion, Business, Design and Communication
  • Developing innovative approaches to fashion that can contribute to ecological resilience.
  • Considering how fashion and sustainability relate to different roles in the industry.
Unit2

Unit 2: Introduction to sustainable fashion for professionals and brands

8 hrs
  • Introduction to Fast Fashion
  • Materials
  • Labour conditions
  • Transparency and challenges
  • Waste in production
  • Product life cycles
  • Business models
Unit3

Unit 3: Communicating sustainability in fashion

8 hrs
  • Introduction to global sustainability challenges and fashion sustainability.
  • Circular economy and sharing economy
  • Business structures and business models
  • What sustainability issues are being covered, using what channels?
  • Marketing communications: tools and challenges
  • Greenwashing and Green hushing
  • CSR marketing and how it effects brands in crisis situations.
  • Changing consumer demand
Unit4

Unit 4: Recent trends in sustainability

8 hrs
  • Sustainability initiatives and developments
  • Consumer sustainability attributes
  • Sustainable fibres and finishes/treatments
  • Environmental sustainability
  • Social sustainability
  • Chemical compliance
  • Animal friendly attributes
  • Contribution to the community
  • Sustainability trends: examples from some brands/retailers and their sustainability initiatives
Unit5

Unit 5: Sustainable fashion sourcing

8 hrs
  • Naturally sustainable fibres
  • Sustainable and responsibly sourced options for Cotton and other natural fibres, Polyester and other synthetic fibres, Viscose and other manmade fibres.
  • More about recycled polyester and saving our oceans!
  • What we should know about sustainability standards, certifications and the verification processes when claiming sustainability attributes on our products.
  • Sustainable design inspirations
  • Minimising waste
  • Reduced chemical impact
  • Promoting reusability and longevity.
Course Objectives4 points
  • Learning the systems and management practices needed to foster truly sustainable fashion brands.
  • Explore the possibilities of sustainable and ethical practices in fashion through the way we design, produce and consume clothes.
  • Discussing the impact, we have through our choices and look at values and quality in contemporary fashion items.
  • Overview of the considerations to be made in the current scenario for professionals and fashion start-ups alike.
Course Outcomes (COs)6 outcomes

After completion of the course student will be able to:

  1. •Developing a thorough understanding of sustainability and responsible sourcing in the fashion industry.
  2. •Developing a good understanding of sustainable design inspirations.
  3. •Gaining a developed understanding of the issue of sustainability in relation to the fashion industry
  4. •Exploring if sustainability can create a competitive advantage for a brand.
  5. •Investigating how sustainability issues are being communicated to the public
  6. •Understanding consumer attitudes towards sustainability and how this can impact a fashion brand
Text Books & References12 books

Reference Books

  1. Tyler little in “the future of fashion: understanding sustainability in the fashion industry” (2018)
  2. Tara button in “a life less throwaway: the lost art of buying for life” (2018)
  3. Magdalena schaffrin and ellen köhrer in “fashion made fair: modern- innovative- sustainable” (2016)
  4. Safia minney in “slow fashion. Aesthetics meets ethics” (2016)
  5. Michael lavergne in ” fixing fashion” (2015)
  6. Timo rissanen and holly mcquillan in “zero waste fashion design” (2015)
  7. Alison gwilt: a practical guide to sustainable fashion”(2014)
  8. Lucy siegle in “we are what we wear: unravelling fast fashion and the collapse of rana plaza” (2014)
  9. Kate fletcher in “sustainable fashion and textiles. Design journeys” (2014)
  10. Sass brown in “refashioned. Cutting-edge clothing from upcycled materials” (2013)
  11. Safia minney in “naked fashion: the new sustainable fashion revolution” (2012)

Online Resources

  1. Unit 1 https://currentboutique.com/blogs/cravingcurrent/how-sustainable-fashion-is-changing-the-world https://www.genevaenvironmentnetwork.org/resources/updates/sustainable-fashion/ https://www.futurelearn.com/info/courses/sustainable-fashion-ecologies/0/steps/259976 Unit 2 https://corporatefinanceinstitute.com/resources/knowledge/other/fast-fashion/#:~:text=Fast%20fashion%20is%20an%20expression,technique%20creates%20a%20competitive%20adva ntage&text=Fast%20fashion%20produces%20cheaper%20clothing,trends%20that%20are%20constantly%20chang ing. https://www.fibre2fashion.com/industry-article/8586/six-organic-fabrics-every-sustainable-fashion-designer-should-use https://goodonyou.eco/transparency-fashion-industry/ https://doodlage.in/blogs/journal/how-much-does-garment-industry-actually-waste#:~:text=The%20fashion%20industry%20is%20one,wasteful%20industries%20in%20the%20world.&text=Ho w%20much%20waste%20does%20the,could%20be%20reused%20or%20recycled. https://style2designer.com/apparel/history/aspect-design/what-is-fashion-life-cycle/#:~:text=Every%20fashionflows%20in%20five%20stages,Out%2Dof%2Dfashion%20stage.&text=This%20stag e%20defines%20how%20long,ten%20years%20for%20some%20products. Unit 3 http://www.theideatree.ca/the-difference-between-the-sharing-economy-and-the-circular-economy/ https://www.businessnewsdaily.com/10946-greenwashing.html https://www.investopedia.com/ask/answers/042215/why-social-responsibility-important-marketing.asp#:~:text=Social%20responsibility%20in%20marketing%20involves,via%20beneficial%20services%20 and%20products. https://www.mckinsey.com/industries/retail/our-insights/survey-consumer-sentiment-on-sustainability-in- fashion Unit 4 https://www.fibre2fashion.com/industry-article/8442/top-5-sustainability-trends-for-apparel-and-fashion-industry#:~:text=Recycling%20and%20Upcycling%3A&text=As%20consumers%20are%20becoming%20more,is%2 0the%20newest%20of%20trends.&text=Recycling%20can%20reduce%20the%20consumption,before%20recyclin g%20is%20even%20better. https://hej-support.org/the-sustainability-of-fashion-what-role-can-consumers-play/ https://textilevaluechain.in/in-depth-analysis/articles/textile-articles/eco-friendly-textile-finishes-finishes-for-well-being/ https://en.wikipedia.org/wiki/Sustainability Unit 5 https://www.frontiersin.org/articles/10.3389/fmats.2019.00226/full https://www.commonobjective.co/article/cotton-and-sustainable-cotton-key-world-commodity https://www.sustainyourstyle.org/en/recycled-polyester2#:~:text=Recycled%20polyester%2C%20often%20called%20rPet,and%20generates%20fewer%20CO2% 20emissions.&text=It%20also%20still%20releases%20plastic%20microfibers. https://www.hisour.com/sustainability-standards-and-certification- 40436/#:~:text=Normally%20sustainability%20standards%20are%20accompanied,in%20a%20consumer%2Dfaci n g%20label. https://motif.org/news/top-sustainable-fashion-designers/ https://calpirg.org/blogs/blog/cap/what-fashion-five-ways-reduce-fashion-industry%E2%80%99s-overstock-waste https://www.transparency-one.com/regulating-reducing-chemicals-fashion-industry/

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